Dedicated IPs with automatic warmup.

• Volume > 100,000 emails/month: below this threshold the shared pool actually has better reputation (volume = trust).
• Brand-critical reputation: industries where any issue on a shared IP is unacceptable (fintech, healthcare).
• Specific compliance: some audits require physical separation of the sending channel.

We start gradually: the first few days we send 50-200 emails/day only to your most engaged recipients, ramping up to your target volume over 30 days. "Extra" emails that can't be assigned to a not-yet-warmed-up IP are routed through the shared pool, with no service interruption.

Real-time monitoring: Sender Score, Google Postmaster, Microsoft SNDS, major blacklists (Spamhaus, Spamcop, Barracuda). Proactive alert when reputation drops below threshold, with suggested actions.

Every dedicated IP has a customisable PTR record (using your own domain) and an active Forward-Confirmed reverse DNS. It reduces false positives from anti-spam systems that check this signal.